Over the last few years we’ve been building relationships with a series of media outlets and production houses. Sky in particular have been fantastic in helping us raise awareness for our creators and their projects. Most recently they invited our team down to their HQ in Osterley, London and we were able showcase our marquee title Singh: Number 7, written by Actor/Screenwriter Pardeep Chera, to a national audience. Joshua Odigie came on board as a Producer early on in the project and in partnership with Studio Base they’ve taken this potential film across various media outlets and gotten its message to an even broader audience.
The trials and pitfalls of breaking into the film industry are not novel to us at all, after both creators commiserated on past failures, rejections and redundancies, they got to talking about their backgrounds and a general love of sport. Pardeep in particular was an avid footballer as a teenager, trying several times to make it in football and getting nowhere. He vividly remembers one of the coaches at a trial saying “he’s good, but we can’t use that here”. As a life long football fan he could never understand why there were no British Asians making it in football so he began to do his own research on the subject.
On garnering some very productive meetings and feedback from the FA at Wembley Stadium and football anti-racism organisation Kick-It-Out, Studio Base assisted in producing a ‘proof of concept’ trailer showcasing the dramatic delivery and great potential of Singh: Number 7. With a limited budget in place, we set about putting together a makeshift cast and crew mainly consisting of friends, give or take the odd industry pro. This also meant braving the height of a harsh UK December winter in 2018. Through the blustery conditions we finished filming well on schedule thanks to having a seasoned director and support team on board.
Sky Studios were gracious enough to give us a full tour of their various media production facilities, most interestingly the Sky Sports newsroom. At every stage of the project its creators were hit with an overwhelming feeling of completeness and positivism, not just because they knew they were telling a great dramatic sporting story, but because they were raising awareness for an issue that has maligned British sporting culture for so long and rarely ever been addressed. Find out more about Singh: Number 7 here.